Fenty Beauty is here!
After two years of teasing, Rihanna’s makeup line, Fenty Beauty, finally has an official release date.
Even without product details, the promotional videos and sneak peeks are indicative that Rihanna’s line will showcase diversity which is notably lacking in the beauty industry.
— Fenty Beauty (@fentybeauty) September 1, 2017
— Fenty Beauty (@fentybeauty) September 2, 2017
Since popular celebrity makeup lines, Kylie Cosmetics & KKW Beauty, have largely ignored the needs dark skinned women, many makeup enthusiasts are very excited for a celebrity line with a diverse collection. Reports from the secretive launch are saying the collection might have up to 40 foundation shades!
Here are the best reactions to the Fenty Launch:
if jeffree star does a review for fenty beauty that is the official beginning of the race war
— that bitch jr (@holyscum) September 2, 2017
— k. (@guxcciii) August 31, 2017
fenty beauty has 40 foundation shades…kim and kylie can pack up and go home pic.twitter.com/ZpHKxS6ZEM
— Rihanna (@NottRihanna) September 2, 2017
The diversity for FENTY BEAUTY is so real, Yes Rih!!!!!!! pic.twitter.com/F5EQQnJ80x
— (@fentyy) September 1, 2017
Me in my room, by myself, giving a tutorial with my Fenty Beauty products in front of my fake camera for the YouTube channel I don’t have pic.twitter.com/YcSZ0QGrqF
— babes, mans NOT HOT (@ANTlFatima) September 1, 2017
fenty beauty ad w a lot of poc. Amazing representation and not to mention an ea with monolids…. TAKE ALL MY MONEY pic.twitter.com/NGLvLqn7ke
— a (@asianult) September 1, 2017