Melanin Friendly Makeup Brands

In 1994, supermodel Iman was inspired to launch her own cosmetics line targeted to  “women with skin of colour” to address the lack of inclusion she experienced in the beauty industry. Twenty years later, many black women unfortunately still struggle to find  makeup products in shades that fit our skin tone.

While there are numerous selection choices available for ivory or olive complexions, it is still  common to see new product releases with little to no shade choices for black women.

The brands included in this list are companies that have ad campaigns, makeup products or product swatches tailored to melanin-rich skin. Some are owned by black women that resorted to creating their own cosmetics companies  after personal experience with the limited makeup choices for dark skin tones. Others are companies that are not black owned, but have products flattering on black women.

This list of Melanin-Friendly brands will be continually updated to reflect new companies and it has been categorized into the following :
Dark skin key


Badge icon   AJ Crimson Beauty 

Melanin Luxury KeyAnastasia Beverly Hills

         For Melanin Girls: Contour Cream Kit in Deep ,  Dipbrow Pomade


Melanin Luxury KeyBecca Cosmetics

          For Melanin Girls: Shimmering Skin Perfector 

wifi-icon-2-16x16     BenNye

          For Melanin Girls: BenNye Banana Powder

wifi-icon-2-16x16     B.L.A.C Minerals Cosmetics

Money icon  Black Opal Beauty

         For Melanin Girls: Black Opal True Colour Stick Foundation 

Money icon  Black Radiance

         For Melanin Girls: Black Radiance Color Perfect Liquid Foundation 

Melanin Luxury KeyBlack Up Cosmetics

         For Melanin Girls: Black Up Full Cream Coverage Foundation

Melanin Luxury KeyBobbi Brown

         For Melanin Girls: Bobbi Brown Foundation Stick,  Bobbi Brown Longwear Even Finish 


wifi-icon-2-16x16     ColourPop

         For Melanin Girls: ColourPop UltraMatte Lipstick,  ColourPop Supershock Shadows

Melanin Luxury KeyCoverFX

         For Melanin Girls:  CoverFX Custom Cover Drops

Money icon  CoverGirl Queen Collection

         For Melanin Girls: CoverGirl Queen Collection CC Cream, CoverGirl Queen Collection 3 in 1 Foundation


Badge icon  Fashion Fair

        For Melanin Girls: Fashion Fair Oil-Free Perfect Finish Souffle


Badge iconHue Noir


Badge iconIman Cosmetics

       For Melanin Girls: Iman Contour TrioIman BB Creme



wifi-icon-2-16x16  Kevyn Aucoin

       For Melanin Girls:  Kevyn Aucoin Sensual Skin Enhancer


Money iconL.A. Girl cosmetics

       For Melanin Girls: L.A. Girl ProConceal HD ConcealerL.A. Girl Matte Pigment Gloss

Melanin Luxury KeyLancôme

       For Melanin Girls:  Teint Idole Ultra 24H Foundation 


Melanin Luxury KeyM.A.C Cosmetics

       For Melanin GirlsM.A.C Studio Fix Fluid, M.A.C Lipsticks

Badge icon Magnolia Makeup

Melanin Luxury KeyMakeup Forever

        For Melanin GirlsMakeup Forever Ultra HD Invisible Foundation

Badge icon MDMflow

Money icon Milani Cosmetics

       For Melanin Girls: Milani Shadow Eyez,  Milani Blushes


Melanin Luxury KeyNARS Cosmetics

      For Melanin Girls: NARS Sheer Glow Foundation, NARS All Day Luminous Foundation 


wifi-icon-2-16x16  Sacha cosmetics

     For Melanin GirlsSacha Butter Cup Setting Powder

Badge iconShea Moisture Makeup

    For Melanin Girls:   Shea Moisture Sheer Foundation

Money iconSleek Makeup

    For Melanin Girls: Sleek Makeup Face Contour Kit