In 1994, supermodel Iman was inspired to launch her own cosmetics line targeted to “women with skin of colour” to address the lack of inclusion she experienced in the beauty industry. Twenty years later, many black women unfortunately still struggle to find makeup products in shades that fit our skin tone.
While there are numerous selection choices available for ivory or olive complexions, it is still common to see new product releases with little to no shade choices for black women.
The brands included in this list are companies that have ad campaigns, makeup products or product swatches tailored to melanin-rich skin. Some are owned by black women that resorted to creating their own cosmetics companies after personal experience with the limited makeup choices for dark skin tones. Others are companies that are not black owned, but have products flattering on black women.
For Melanin Girls: Shimmering Skin Perfector
For Melanin Girls: BenNye Banana Powder
For Melanin Girls: Black Opal True Colour Stick Foundation
For Melanin Girls: Black Radiance Color Perfect Liquid Foundation
For Melanin Girls: Black Up Full Cream Coverage Foundation
For Melanin Girls: CoverFX Custom Cover Drops
For Melanin Girls: Fashion Fair Oil-Free Perfect Finish Souffle
For Melanin Girls: Kevyn Aucoin Sensual Skin Enhancer
For Melanin Girls: Teint Idole Ultra 24H Foundation
For Melanin Girls: Makeup Forever Ultra HD Invisible Foundation
For Melanin Girls: Sacha Butter Cup Setting Powder
For Melanin Girls: Shea Moisture Sheer Foundation
For Melanin Girls: Sleek Makeup Face Contour Kit