10 tips for finding your Fenty Beauty Foundation Shade

The beauty world has been in a frenzy of excitement since Rihanna officially launched her Fenty Beauty line at Sephora & Harvey Nichols locations world wide.

With 40 diverse foundation shades, categorized into Light, Medium, Tan & Dark, some makeup lovers are a bit confused about how to find their right shade. Here are 10 tips that can help:

1.Don’t rely solely on online swatches only, head to Sephora or Harvey Nichols!


2. If you go shade matching in person, wait a minute or two for  the foundation to oxidize

3. Trying to decide between two shades? Pick the lighter shade since it oxidizes

Can’t go in store? Use both swatches & full face videos before making a decision. For reference here are the shade matches of different beauty vloggers


4. Ronke Raji: Shade Match 420

5. Shameless Maya: 370 + 380

6. MsDebDeb: Shade 440


7. Swatches on a NW 48/50 in MAC skintone

8. Shade Matches of dark skinned models & vloggers

9. Swatches of the 400’s and 300’s by @xOniko 

10. MakeupbyShaniah: Shade in 450

Other tips:

  •  It is a light to medium coverage foundation but is buildable.
  • It’s a matte foundation. Dry skin beauties, be aware. 
  • The foundation is geared towards everyday wear.

So excited to see Rihanna’s line cater to different skin tones! What are your thoughts?